Family Heritage Life Welcomes New Division President

Family Heritage Life Insurance Company of America (FHL) welcomes Rob Schmidt, Division President, to its family. Mr. Schmidt brings 25 years of insurance industry experience and several accolades throughout his career.

Mr. Schmidt was born in Regina, Saskatchewan, Canada, and graduated with a degree in psychology and sociology. He played professional hockey overseas and coaches hockey in his free time. Mr. Schmidt currently lives in the Chicagoland area with his wife Vonn and three children.

“Rob’s industry experience and personal leadership in building insurance companies is a direct fit with Family Heritage Life. We look forward to having him as an integral part of our senior team,” said Ken Matson, president of Family Heritage Life.

Family Heritage Life, a Torchmark Company, is an industry-leading provider of life and supplemental health insurance products to American families. Founded in 1989, the Company specializes in life insurance and cancer, heart disease and stroke and accident insurance products that provide benefits beyond traditional health insurance, allowing individuals and families to focus on the patient, not the process. The recipient of numerous awards and honors for outstanding customer service and community outreach, Family Heritage Life proudly serves more than 250,000 American families and supports Sales Professionals across the country. Visit for more information.