Liberty National Life Insurance Company announced it will be the primary sponsor of driver Ryan Newman of Richard Childress Racing at four Monster Energy NASCAR Cup Series (MENCS) events in 2018. Liberty National will serve as the primary race car sponsor in Atlanta, Charlotte, Las Vegas, and Talladega, and as an associate sponsor for the entire MENCS season.
“Liberty National is primed to enter its second season in the Monster Energy NASCAR Cup Series. Richard Childress Racing has a long tradition in the sport, which matches our long history in the insurance industry, and having Ryan Newman drive a car featuring our brand is icing on the cake,” said Steve DiChiaro, president of Liberty National’s Agency Division. This partnership with RCR enables us to give Agents, business partners, and customers VIP at-track experiences, and 2018 will be even better with bigger contests and incentives for those associated with Liberty National.”
Liberty National’s sister company, Globe Life, has additional sports marketing partnerships, including the naming rights partnership with the Texas Rangers at Globe Life Park in Arlington and Globe Life Field; FC Dallas Major League Soccer team as the supporting sponsor for the FC Dallas Special Olympics Team based in Frisco, Texas; and the Allen Americans minor league hockey team based in Allen, Texas.